Swati Kaushal Anuja Chauhan Meenakshi Reddy The romance of the quick and spicy chick-lit (ingredients and flavour totally desi) is spurring the Indian market to buy and read like never before. And it is the pretty-young-things with their saucy, smug and sexy writing that are accelerating the sales into dizzy new highs. In most other genres—a struggling, breathless 3000 copies are applauded by publishers as best sellers while this savvy, in- your- face lit is instantly pulling readers and pushing over 10,000 copies per month. Aha, what have we here? Even as Indians writers are snatching worldwide attention with their heavy-weight literary fiction, it is this emerging breed of young authors that is likely to laugh all the way to the bank. For decades, Indian readers with an inclination for chicklit had to make do with the import of romance rapidly fleshed out by Mills &Boon, Harlequin etc… Neither the location nor the TDH (tall, dark and handsome) protagonist